Play Up Digital Presentation
PlayUp Betting, an emerging player in the Australian online betting market following notable success in the United States, required a compelling investor presentation. The initial materials provided were insufficient and did not effectively engage potential stakeholders. My objective was to revitalize these materials, creating a striking presentation that would resonate with investors and make a lasting impact.
Approach
Faced with a tight deadline of just one weekend, I strategically leveraged the existing imagery, which, while possessing significant potential, was marred by a lack of effective layout and innovation. By reimagining and refining the visual elements, I was able to enhance the overall design, ensuring it not only aligned with the project’s objectives but also introduced a fresh, innovative approach. My focus was on elevating the aesthetic appeal and improving the functionality of the design, transforming the initial concept into a polished, impactful solution within the constrained timeframe.
Delivery
Through a process of reimagining and refining the visual elements, I enhanced the overall design to ensure alignment with the project’s objectives while introducing a fresh, innovative approach. My focus was on both elevating the aesthetic quality and optimizing the functionality, transforming the initial concept into a polished and impactful solution, all within the tight deadline. By incorporating animation, I further enhanced the design, increasing user engagement and effectively conveying a more compelling narrative. The animation not only added visual appeal but also served to guide users through the content, creating a more dynamic and immersive experience.