Product Designer · Sydney, Australia

Paul
Andrews

UI / UX · Visual Design · 20+ Years

From publishing deadlines to product sprints — I turn complex ideas into clean, usable interfaces. Currently at WooliesX, working across BWS, BIG W, and Woolworths digital.

20+
Years Experience
3
Major Brands
11+
Case Studies

Case Studies

A cross-section of projects spanning digital product design, print, and brand — from global enterprises to niche clients.

Digital · UI Design · AI Integration

WooliesX Design Agency

Creating engaging digital assets for three major retail brands — BWS, BIG W and Woolworths — including EDMs and digital platform content. Pioneered AI-powered asset creation workflows using Adobe's AI engine, dramatically cutting production time.

Editorial · Print Design

Cafe Racer Publication

Editorial design with precision typography and a bold, kinetic layout system for a niche motorcycle publication.

Web Design · ClubsNSW

ClubLife Website

Designing a digital-first web presence for ClubsNSW, balancing community warmth with institutional authority.

UX / UI · LMS · 4mation

Serendis MentorKey

End-to-end UX strategy, wireframes, and final UI for a Learning Management System connecting mentees and mentors.

E-commerce Redesign

AussieBum Redesign

Redesigning a bold Australian e-commerce brand for modern UX standards without losing its distinctive character.

Print · Branding · Expedia

Expedia In-House Brochures

Production design for internal travel brand collateral at scale, maintaining visual consistency across a global system.

Publication · Government

NSW Government Report

Data-rich annual report design — making complex policy information accessible, clear, and visually compelling.

Automotive · Print

Volvo Car Brochure

Premium print collateral for a global automotive brand — refined layouts, precise typography, and aspirational photography.

View All Work

Brands & Clients

WooliesX · ClubsNSW · Expedia · 4mation · Volvo · ABBYY · PlayUp · AussieBum · NSW Gov · Serendis · WooliesX · ClubsNSW · Expedia · 4mation · Volvo · ABBYY · PlayUp · AussieBum · NSW Gov · Serendis ·
Paul Andrews
PA
UI Design
UX Strategy
Figma
Adobe CC
Design Systems
Prototyping
Agile / Sprints
AI Workflows

20 years of
making things
work well.

I've been designing for over 20 years — across everything from print and branding to digital products and UI. My path wasn't a straight line, but it's always been about solving problems in a clear, visual way.

I started in visual design — layouts, typography, identity — and moved into digital as the industry shifted. UI design really clicked for me. I enjoy the balance of creativity and structure, and making things that are both useful and visually solid.

These days I focus on digital interfaces, particularly B2B and SaaS. I take complex ideas and turn them into something clean, usable, and easy to understand. I see myself as a UI designer, but I always consider UX — you can't separate the two if you want to make something that actually works for people.

2022–
Present
WooliesX
Digital Creative
Developing digital content for BWS, BIG W and Woolworths — from EDMs to digital platform assets.
↳ Pioneered AI asset workflows using Adobe's AI engine, reducing hours-long jobs to minutes.
Prior
ClubsNSW
Digital UI / UX Designer
Built a digital sign-in app & back-end system for clubs across NSW — expanded to memberships, bans, and self-exclusion.
↳ Integrated OCR facial recognition into the gaming room onboarding flow.
Prior
4mation Technologies
UX / UI Designer
End-to-end UX across multiple clients: strategy, wireframes, prototypes, final UI, and developer QA.
↳ Serendis MentorKey LMS — redesigned the interface for a mentor/mentee learning platform.
Download Résumé ↓
Hello.

Get In Touch

Let's work
together.

Open to product design roles, freelance projects, and interesting collaborations. Based in Sydney — available remote.

contact@paulandrewsdesign.com
View My Work →