Go Pro UX/UI Case Study
User Personas • User Interface • Flowchart • Prototyping • Testing
Project Overview
Social media-savvy millennial users of the GoPro app were frustrated by the lack of connectivity to friends and other users. They felt the current app lacked depth of creativity compared to the likes of Instagram and Snapchat. So we created a case study to develop an app that would appeal to this market.
My Contributions
As this was an existing app the first step was to analyze the flow and overall aesthetic appeal of the app. After that, my job was to simplify the process as much as possible and make it intuitive for the users, as well as improve the visual appeal of the entire app. The most important part of the project was designing new features that would appeal to the younger demographic.
Discover
From this research, we were able to categorise our target user’s frustrations, perceptions, needs, and behaviours. There was a lot of commonality with their frustrations, especially around connectivity and creative limits within the app.
Define
Empathy Mapping: We delved into the human side to see how the app affected users emotionally and physically. Most users loved the GoPro brand and were very loyal, but wanted the app to match the experience they got from the hardware.
Archetype Profile: From empathy mapping, we created our personas. Take Adam for example. Big fan of the outdoors and extreme sports, and works as a creative professional. He values quality in a product and respects a brand name. As his passion is also his job, he is not one to waste time on inferior products, and will easily move on to a better product if it is available.
Develop
Minimum Viable Product (MVP): From our ‘crazy 8’ discussion, we determined that smarter filters plus the ability to tag friends, share content, and add music and presets were the features most appealing and valuable to users.
Customer User Flow: From the MVP we made a basic user flow to visualise the user experience. It showed the basic user flow for uploading music, adding or adjusting presets, and packaging content so it could be exported to a third party or within the GoPro app, keeping the user all within the one app for all their needs.
Deliver
Wireframes: We looked at the basic structure of the app and mapped out a user journey based on the new features.
Design Principles: The design inspiration for this app was a dark, edgy and techy feel – staying true to GoPro’s distinct branding style. Think dark tonal backgrounds with highlighted actions.
Prototyping: We wanted to immerse the user in the GoPro world. We drove this through imagery but used the right content and music to bring it to life. New export contacts and social messaging features were added.
User Testing: Our early discovery sessions were vital because they showed that users found the editing buttons too small and hard to see. We used this feedback to improve the app further.