Go Pro UX/UI Case Study
Developed a case study to enhance the GoPro app for social media-savvy millennials, addressing their frustration with limited connectivity and creative depth. The proposed solution aimed to make the app more engaging and competitive with platforms like Instagram and Snapchat.
Problem Statement
“Users who frequently share videos on Instagram and Snapchat need a GoPro app that enhances engagement and creativity because they want a more seamless, social, and dynamic video-sharing experience.”
My Role
I conducted a user study and designed the final product for a GoPro app aimed at users who frequently share videos on platforms like Instagram and Snapchat. My focus was on understanding their needs and expectations, ensuring the app offered a more engaging and social experience while enhancing creative possibilities.
My Contribution
Since this was an existing app, my first step was to analyze its user flow and overall aesthetic appeal. I then focused on streamlining the experience, making it more intuitive while enhancing the visual design. A key aspect of the project was designing new features tailored to a younger demographic, ensuring the app aligned with their expectations for creativity and social engagement.
Discover
By applying the well-established and widely recognized Double Diamond framework to our comprehensive and in-depth UX research, we systematically identified, meticulously categorized, and thoroughly analyzed our target users' various frustrations, perceptions, needs, and behaviors. Through this meticulous and detailed process, we uncovered significant commonalities in their pain points, particularly around the app’s persistent limited connectivity issues and the creative constraints that significantly hindered overall engagement. These invaluable insights not only guided our overall approach to refining the user experience but also ensured that the final design not only addressed these critical areas comprehensively but also better aligned with user expectations and preferences, ultimately enhancing satisfaction and usability.
Define
Empathy Mapping: We delved deeply into the human side of things to gain a better understanding of how the app affected users on both an emotional and physical level. Most users expressed a profound love for the GoPro brand and demonstrated remarkable loyalty; however, they wanted the app experience to align seamlessly with the high-quality experience they received from the hardware.
Archetype Profile: From our detailed empathy mapping process, we developed our key personas. Take Adam, for example. He is an enthusiastic fan of the outdoors and has a passion for extreme sports, while also working as a dedicated creative professional. Adam places a high value on quality in any product he chooses to endorse, and he has great respect for established brand names. Since his passion for outdoor activities is also intertwined with his professional life, he is not one to waste his precious time on inferior products, and he will readily move on to a superior option if it becomes available.
Develop
Minimum Viable Product (MVP): From our engaging and dynamic 'crazy 8' collaborative discussion, we determined with certainty that implementing smarter filters, along with the enhanced ability for users to tag their friends, share a variety of engaging content, and creatively add music tracks as well as different presets, were the features that appeared to be most appealing and valuable to our users.
Customer User Flow: Based on the insightful findings gathered from the MVP process, we meticulously created a fundamental user flow to visualize and substantially enhance the overall user experience. This flow succinctly illustrated the basic progression a user would typically go through for uploading their preferred music, thoughtfully adding or adjusting various presets, and effectively packaging their multimedia content so that it could be seamlessly exported to a third party or utilized directly within the GoPro app, ensuring that the user remains comfortably engaged within the single app for all their diverse multimedia needs.
Deliver
Wireframes: We looked at the basic structure of the app and mapped out a user journey based on the new features.
Design Principles: The design inspiration for this app was a dark, edgy and techy feel – staying true to GoPro’s distinct branding style. Think dark tonal backgrounds with highlighted actions.
Prototyping: We wanted to immerse the user in the GoPro world. We drove this through imagery but used the right content and music to bring it to life. New export contacts and social messaging features were added.
User Testing: Our early discovery sessions were vital because they showed that users found the editing buttons too small and hard to see. We used this feedback to improve the app further.
First concept shown to client.