Hydro Functional Case Study
User Personas • User Interface • Flowchart • Onboarding • Testing
Project Overview
Hydro Functional looked at using aquatic exercise to improve functional movement with knee arthritis. The challenge was to address potential issues with onboarding and/or people’s understanding of how the program will work, by exploring if confusion about how to use the technology/devices poolside was the reason for dropouts.
My Contributions
I was part of a team that helped from concept to completion. This included heuristic research and user interviews. My background in design, made me lead the design and interface of the final presentation to client.
Discover
After creating our scoping framework, we carried out 1-1 interviews and surveys with users and non-users alike to:
● Learn how to best motivate people with arthritis to “get exercising and have fun” via a dedicated online program
● Offer an engaging digital experience
● Create a seamless yet practical onboarding experience
Define
In discovery, we focused on the key hurdles potentially deterring users from the service. We needed to figure out how we might get users to see the fun in the activity and minimize their fear about using technology around the pool. We needed to make the whole onboarding process easier for a target market who aren't traditionally tech-savvy.
Develop
As our part of the project was focused solely on creating a brilliant onboarding experience, we wanted to make it feel like a Noom experience where we could easily direct the user where they needed to go. We started with an online questionnaire to help them better understand if this product is right for them. The intent was to create a seamless customer journey, where any question they had could be answered, either via the site or a callback service.
Deliver
The final product was delivered via a few touch-points:
● Service was discoverable via their local pool or gym
● Designed so the user can log on and learn the background of the therapy process, and read success stories of people who have used it. It showcased videos that included some of the people behind the project, to build trust and credibility.
● The final step is an email pack with a telehealth appointment reminder, plus other resources they can look at before appointment day.