Andrews

Paul

Design(er)

~ UI / UX Designer ~
~ Product Designer ~
~ Creative Freelancer ~

My work

  • WooliesX

    Greenhouse Collective is an innovative creative hub at Woolworths Group that collaborates closely with internal teams as well as outside partners to assist members in utilizing their diverse skills and effectively reaching their professional goals.

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  • Clubs NSW

    Clubs NSW's old website needed a full redesign to better serve its users, including club owners and guests. The project aimed to create a simpler menu and navigation system to present information clearly and improve user experience.

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  • Serendis Mentorkey

    The client's Learning Management System (LMS) had major user issues because its interface was confusing and hard to navigate, often needing help. The design also looked old and didn't match the client's branding.

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  • Go Pro

    Millennial GoPro app users expressed dissatisfaction with poor connectivity and limited creative options compared to Instagram and Snapchat. In response, we initiated a project to develop a case study on designing an innovative app to better meet their needs.

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  • aussieBum

    aussieBum

    aussieBum aimed to redesign its landing page for a cleaner, more sophisticated look, shifting away from a fast-fashion vibe. The goal was to enhance the brand's digital presence while preserving its core identity and connection with loyal customers.

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Digital Design - UI/UX

What I Do

From the very first idea all the way to the final product, I will meticulously design and construct exactly what you want, utilizing clear user paths, comprehensive detailed wireframes, and engaging interactive prototypes to ensure an optimal experience.

Do you find yourself in need of a comprehensive rebranding effort or perhaps some unique, custom-designed materials to help your business truly stand out in today's competitive market? My personalized and tailored approach could be precisely what you require to significantly enhance your brand's visibility and strengthen its identity in the eyes of your target audience.

Print Design /Branding

About me

Design is one of the few disciplines that is a science as well as an art.

My UI/UX design process centers on creating user-focused solutions by combining research, strategy, and creativity. It begins with understanding user needs through research and mapping journeys to align with both user expectations and business goals. I then create wireframes and prototypes to test and refine ideas, ensuring usability and accessibility. Finally, I develop high-fidelity designs and collaborate closely with developers to deliver a seamless and impactful user experience. Throughout my career, I have collaborated with clients from major brands like Woolworths, ClubsNSW and Expedia to niche markets, learning the importance of adaptability and catering to each client's unique needs.

Software Proficiency
Figma
XD
Adobe Creative Suite
Miro
Confluence/Jira
Microsoft Office
Balsamic
Slack/Teams/Trello

Abilities
Art direction
User Interface Design
Product roadmapping
Wire framing
Prototyping
User journey/User testing
Instagram Marketing
Print design

Personal Insight

An avid cyclist, I relish the occasional ride on a motorbike whenever the opportunity arises. I also spend countless hours exploring the beauty of our city and indulging in the diverse cuisines that Sydney presents. As a dedicated supporter of Liverpool Football Club, I often find myself awake late into the night on weekends, cheering for my team.

Contact me

info@paulandrewsdesign.com
(61)423 085 658

5/33 Goold Street
Chippendale, NSW, 2008